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What makes a good keyword? A good keyword depends on a combination of metrics like Search Volume, Difficulty, Organic CTR. You’re looking for keywords with higher volume, but lower level of difficulty so you can drive more traffic to your site, ideally the kind of traffic that converts.

For example, you can Teich that most of my Linke seite come from blogs and news sites that write about digital marketing and SEO.

People: The person or team responsible for doing or ensuring that the strategic, tactical and operational SEO work is completed.

Page title (H1) - H1 tags show on your page content and can help format your content so it’s consumable by humans and demonstrates topic relevance to robots.

As it would make sense for us to show up hinein Google for both of those keywords, we should probably prioritize the first one. Why? It has more searches. We’2r probably get more traffic from ranking #1 for that keyword than the other one.

Obviously, this Hinterlist is designed for coming up with content topics. But it’s great for digging up SEO keywords too.

Parts of the URL can be displayed in search results as breadcrumbs, so users can also use the URLs to understand whether a result will Beryllium useful for them.

Ausgedehnter brand/business/client research: What are their goals – and how can SEO help them achieve those goals?

We'll cover this rein greater Baustein later, but "search volume" is roughly the number of times these phrases are searched for rein Google each month. more info A higher search volume relates to a higher amount of searches for that particular keyword.

On top of that strong competition, singular keywords can Beryllium infuriatingly vague. If someone is searching for "dog," you don't know if they want a list of dog breeds, information about dog food, a place to buy a dog collar or just a site with cute photos of dogs.

So again, if we think of search marketing as a coin, SEO and PPC are two sides of the same coin – SEO is the unpaid side, PPC is the paid side. 

Let’s say that you sell pizza ovens online. You might Teich a keyword like “pizza dough” with its 43,000 monthly searches and think that trying to rank for it is a no-brainer.

Put simply, search marketing is the process of gaining traffic and visibility from search engines through both paid and unpaid efforts.